Clinics The concept is a "made to measure" event, personalised and exclusively tailored to clients' requirements whereby the VIP invitees share an unforgettable day playing with golf pros. The objective is to promote select, small-group customer loyalty by giving them the unique opportunity of learning to play or improving their game at a completely individual level, sharing 18 holes with an assigned pro, household names such as Cañizares, Quirós, Alfonso Piñero, Roca, Vicente Ballesteros, Nacho Gervás, thus initiating a friendly relationship in a relaxed and pleasant atmosphere. Publiespaña opted for this formula in particular since it fitted in perfectly with their own public relations objectives.